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Copywriter/Designer living and working in Singapore. Dreaming of traveling to Italy, publishing a children's book some day and being able to quit my job for a freelance career in writing. I'm going international folks! I'm now offering my copywriting and editing services to anyone, anywhere. Just let me know what's required and I'll send you a quotation in Singapore dollars. Want to see some samples? Email me at the link above. Quips & Quotes Stay hungy. Stay foolish. Stewart Brand as quoted by Steve Jobs. I'm promiscuous when it comes to bookstores. Lewis Buzbee in The Yellow-Lighted Bookshop". Bibliophiles & More Illustrated Blogs Really Good Food Stuff I Like Other Cool Folk Drop me a comment if you know of any good sites I should include here. Thanks! Random Books Archives Links ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() |
Sunday, August 22, 2004 Copywriting woes!
I was recently asked to make changes on some brochure copy that another copywriter did. I was told to keep the changes to a minimum...just do some minor touch-ups on the grammar which I had earlier mentioned as being inconsistent. I said 'yes' only to realise later that I can't do it.
The overall copy is quite badly written and would require a major overhaul. I can't just fix grammar, without looking at the overall sentence structure and tone, and finally the whole paragraph. Each one is linked to the other. However, the client's client is insisting on using their copywriter's version and they are sticking to that original mush. So what am I do? My hands are figuratively tied. And after much deliberation that could cost me the job, I told my client to get their client's copywriter to fix it himself which I very much doubt he would do. I don't think another copywriter should fix another one's mess (and then only a little when the whole chunk is utter crap!) so that the original guy gets the credit. I don't think it is at all professional. |